Head of Sales

About 4app

At 4app, we're a team of players and coaches on a mission to make complete, elite-level baseball coaching available to every young player in the world. Over 16 million people play baseball in the United States alone, and most of them are figuring it out on their own — piecing together social media clips built for views, not coaching, or paying for facility training so dense and complicated they still don't know what to do tomorrow.

We're fixing that. 4app takes knowledge from the highest levels of the game and distills it into the most comprehensive coaching available, delivered in a way that's simple to understand and applicable to a player of any age. The proof is in our results:

• Over 100,000 app downloads
• 14 big leaguers have come through the 4app pipeline
• Hundreds of college players coached
• Over 30 years of combined playing, training, and coaching experience
• Founded by an MLB All-Star and Cy Young Award winner who's still on the mound
• Over 3 million followers and 400 million+ views last year across our platforms

We believe in elite standards, honest coaching, and helping kids win. If that resonates, you'll feel at home here.

The role

Our goal is to help 100,000 kids live out their baseball dreams without getting injured over the next five years. To do that, we have to get 100,000 kids into our programs. You'll be a part of building the team that makes that happen.

For the first phase, you're our closer. We have more leads than we can currently handle, and your first job is to convert them. As the numbers prove out, you'll build the team around what's working: hiring, training, and coaching reps, owning the CRM and pipeline, and designing the offers, upsells, and downsells we use with our clients. You'll be writing the playbook as you go. This is a build-the-organization role with unlimited upside as the company grows.

What you'll be selling: Pro at $1,000/month and AAA at $549/month, plus larger packages built around them. AA at $99/month rounds out the ladder. Your focus is closing the higher tiers and training the team to do the same.

Who this is for

• You've led a sales team for at least 4 years, ideally a team of 5–10
• You've closed and led a team closing high-ticket offers over the phone
• You've built a sales operation from zero before — the script, the process, the pipeline, the hires — not just run one someone else built
• Strong preference: you come from online coaching, online fitness, or online sports training
• You know baseball inside and out — you've played, or you're the kind of fan who never stopped studying the game
• You're a self-starter who's comfortable building systems from scratch
• You learn fast, you're competitive, and you're honest
• You communicate in specific actions, not fluff: what someone is doing, how it lands, and exactly what to do instead

Responsibilities

• Close high-ticket sales over the phone while the team is small
• Build our sales playbook from your own closes — script, objection handling, pipeline stages, and call-review format
• Hire, train, and coach reps to close Pro and AAA
• Own the CRM (GoHighLevel) and pipeline — setup, tracking, follow-up, and the dialer and scheduling tools you choose
• Lead call reviews and run weekly reporting directly to Trevor
• Design offers, upsells, and downsells, and drive input on follow-up and nurture sequences, lead qualification, and funnel ideas
• Bring the processes, techniques, and systems you've used elsewhere and install them here fast
• Work a results-based schedule: hours are flexible, but our buyers call at night and on weekends, and as the team grows we'll cover seven days a week

Requirements

• 4+ years leading a sales team, including at least one you built from scratch — script, process, and hiring
• Proven high-ticket phone sales — closing and leading closers
• Strong preference for online coaching, online fitness, or online sports training backgrounds
• Deep baseball knowledge
• Self-sufficient, fast learner, competitive, honest, action-based communicator

What success looks like

• $20,000+ in new monthly recurring revenue personally closed per month
• Team close rate above 50%
• A documented sales process in place by day 60

What we offer

• Uncapped commission
• Unlimited upside as the company grows — VP of Sales, or running sales across 4app, Bauer Outage, and Momentum, are all on the table
• Ground-floor access: three employees today, and you'll work directly with the founders, Trevor and Tim, while managing our junior sales reps as the team grows
• More qualified leads than we can currently handle
• A product that actually changes kids' lives — you'll see the transformation in the people you sell, not a set-it-and-forget-it B2B tool

Compensation, location, and benefits

$90,000–$110,000 base salary plus 8% commission on everything you personally close, including renewals and upsells. Commission is uncapped, and a team override structure will be built with you as the team grows. On-target earnings are $150,000–$185,000+.

The role is remote within the United States, with in-person availability in Arizona preferred. We're early-stage and honest about it: health benefits aren't in place yet and will be added as revenue grows.

Our core values

Ready to apply?

Trevor and Tim read every application, and you'll hear back within a week either way.